Advice, Consulting, & Projects
Remember a day when personalized service meant something? Texaco used to have a slogan “You can trust your car to the man who wears the star.” That may have been over half-decade ago, but for the Idea...
View ArticleFive Skills of an Idea Mechanic
1. Imaginative strategist 2. Conversational storyteller 3. Demonstration engineer 4. Experience architect 5. Customer advocateWhether you are an new apprentice, a practicing journeyman, or have...
View ArticleFive Tools in the Toolbox
Ask any master craftsman – all will tell you that besides experience and skill, you need the right tools for the job.Successful convincing happens when you know the process and you know your tools....
View ArticleFive Convincing Principles
If you've read Everyone Sells and Convince Me! — you should be getting a good feel for how I look at selling.You've begun understanding how important it is to "think like a buyer, not a seller." And...
View ArticleFive Building Blocks of Convincing
You have laid a solid foundation, now to build your convincing strategy. Block by block, you need to assemble a story and proof that can withstand even the Big Bad Wolf.Like the three little pigs in...
View ArticlestoryPanels™
storyPanels give you a simple, affordable, and elegant way to frame your corporate or personal stories (here's a few photos). Each storyPanel is an 18" square frame of polished aluminum and clear...
View ArticleAdvertise your business on storyPanels™
Shh ... don't tell anyone. Compared to other indoor advertising, placing your ad on a storyPanel is a steal. According to national advertising rates listed by the Indoor Billboard Advertsing...
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